Jeffrey wrote on his blog why the Apple Store is genius.  While I agree the Apple folks do it right, I couldn't help but think Apple has become everything they mocked over 20 years ago!  We all remember the 1984 commercial where a buff female with a sledgehammer in hand runs towards a large group of drones watching a mindless piece of propaganda.  This catapulted Apple into pop culture.  So what's the problem?

Well the problem is when I walked upstairs into the Apple Store in San Francisco, the first thing I saw was a bunch of potential customers staring mindlessly at a speaker who was walking them through the beauty of Apple's software.  It was a pretty eerie experience and I wondered if Apple was turning evil.  The only difference with my Orwellian experience, versus the images expressed in Apple’s 1984 commercial, was the music in the Apple Store is a lot better.