When I was on the East coast recently, I noticed a bunch of Ask.com billboards. The ads featured Ask's "algorithm" with taglines like "The Algorithm constantly find Jesus".

I have two issues with their marketing approach: 1) an average consumer doesn't care about the algorithm. Algorithms are complex and consumers like simplicity and 2) it is really necessary to use Jesus to help you market? I don't get their approach at all. Odd!!!!